Clear Perspectives has a consistent
track record of getting results

Here are some representative examples of Clear Perspectives' results in a couple of areas:

Improved Business Trends

• Clear Perspectives helped improve marketing effectiveness and efficiency for several health
  and personal care brands, including:

  • The complete turnaround of an OTC health care brand from a -16% to a +22% sales
    trend increase, resulting in a 56% increase in profits. 

  • A sales trend turnaround for a prestige beauty brand featuring a 10-fold increase in profits.

• Clear Perspectives helped improve the direct-to-consumer advertising, media and promotion
  programs for a leading pharmaceutical product, leading to:

  • An 84% increase in sales the following year

  • A 165% increase over the first two years.

Breakthrough Concepts

• Clear Perspectives has repeated experience in delivering improved advertising and concept
  test results, with many concepts well above category norms:

Marketing Plan Efficiency

• Clear Perspectives consistently identifies more efficient alternatives for effective marketing,
  as exemplified by its ability to obtain high quality commercial production at a lower cost:

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