Business Analysis &
Before you can launch a new product or breathe life into one
that exists, it is imperative to have a thorough, impartial understanding of where things
are today. With our ability to approach the strategic marketing variables from the outside
in, Clear Perspectives is in a unique position to evaluate the business strengths,
weaknesses and areas of opportunity. We can analyze your business in a variety of ways:
Vision and Strategy Analysis
and Spending Analysis
Determination of the most
efficient spending level to build volume, including review of current investment relative
to volume, competitive investment levels, and historic relationships between spending and
and Media Analysis
Assessment of the
effectiveness of your current traditional and new media advertising, determination of
opportunities to capitalize on the competitions advertising weaknesses. Evaluation of media efficiency and effectiveness
including future areas of opportunity in relation to share of voice, share of spending,
and competitions use of media.
Plan and Rotation Review
Sales Strategies and
- Evaluation of the conceptual selling format, and
distributors perception of your brand and how it fits in the category and in their
business. Identification of significant business opportunities through distribution
analysis by SKU and outlet.
Analysis of your
competitors strengths and weaknesses from every aspect including advertising, media,
promotion, distribution, volume and spending trends, to gain the strategic advantage by
identifying opportunities and anticipating their future moves.
Interpretation of key data
including habits and practices studies, usage and attitude
studies, technical and product development reports, and other types of related research.
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